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OPEN A FRANCHISE BLOOKER STORE
THE DEVELOPMENT STRATEGY
From 2002 to today, the Blooker brand has witnessed a growth in its retail channel , both for direct sales points and in franchises, thanks to the know-how acquired and the growing notoriety of the brand.
The goal for the future is to give greater prominence to the brand and increase its presence on the market , distributing the stores in an increasingly widespread way in Italy.
Blooker is interested in opening new points of sale throughout the country, in urban centers, shopping centers and within the main national airports, for greater visibility of the brand.
Supply of goods on consignment:
the consignment franchised shops proposed by Blooker guarantee the franchisee the total absence of warehouse stocks, minimizing the business risks associated with unsold goods. The total return of the unsold allows the affiliate to recover the entire investment. Blooker guarantees a bi-weekly reassortment of goods, streamlined warehouse management with considerable cost savings and in addition a constant profit even during promotions and seasonal sales.
Blooker guarantees its affiliate the exclusivity of the area, not adding new business relationships in the area of territorial jurisdiction defined in agreement between the parties.
Training and assistance:
the franchising project proposed by Blooker provides for close collaboration with the franchisee, guaranteeing training and assistance both in the start-up phase and during the entire duration of the contractual relationship (e.g. architectural project creation, software system, training course, visual assistance, etc.)
Advertising and integrated communication:
Blooker proposes a marketing and advertising plan to support the affiliate, including it in the promotional activities planned at a national level or in the store (billboards, pages on the best men's magazines and exclusive events)
The Blooker men's clothing franchise stores offer an environment with a young and dynamic style. The furniture is minimal with an attractive, modern and functional design, in perfect harmony with the style of the collections.
You can open a Blooker branded men's clothing franchise store simply, quickly and in complete safety.
The required characteristics are:
Location con una superficie di almeno 80 mq
Buona predisposizione al contatto con il pubblico
Posizione del punto vendita in zone centrali o in importanti shopping center
Densità di almeno 20.000 abitanti
Capitale da investire almeno di 50.000 euro
Pagamento fee di ingresso
Esperienza nel settore gradita ma non necessaria
What is the investment basis for opening a Blooker men's clothing store?
Blooker is currently one of the "easiest" brands to open in the same sector. In fact, investments and guarantees are very limited, favored by locations of about 80 square meters in average size, and a furnishing cost of about 350 euros per square meter on about 60/70 meters set up for sale.
Is there an entry fee or royalties to be paid?
Yes, there is an entrance fee of 6,000 euros, which includes a feasibility study; architectural project and care of the same, connection software system, pre-opening training course, visual assistance and first publicity campaign.
What is meant by "goods on consignment"?
The goods are owned by the franchisor until they are sold, after the sale, the franchisee retains his share of the margin on the proceeds, and at the end of the season, the remainder will be entirely withdrawn by the franchisor
What is the experience required to open a Blooker franchise store?
You don't need previous experience to open a Blooker Store
What are the advantages reserved for the affiliate?
No leftovers at the end of the season, no investment in time to choose items or their preparations, benefits of communication by the "Brand" constant interface with visual assistance and corporate sectors, loyalty programme.
Are there public incentives for opening a Blooker store?
No, at the moment none
What is meant by "area exclusivity" for the opening of a store?
It means not reaching commercial agreements with other subjects in the area defined in agreement between the parties.
Are there costs to be paid by the affiliate for advertising the brand?
In relation to one's own non-institutional activity, at the partner's discretion, make other investments at one's own expense